Industry: Food

— HR Marketing RH

— Employer branding

— Social media recruitment

1 431 messages received

from qualified candidates

Multiple management positions filled

in-store during campaign months

Objectives

• Expand employer brand awareness.

• Enhance the digital presence of IGA Famille Jasmin.

• Recruit candidates for retail positions in the Laurentians.
  

The client

The Jasmin family owns IGA stores in St-Adèle and St-Sauveur, as well as a Bonichoix in Sainte-Marguerite-du-Lac-Masson. With 5 family members managing different branches of operations, things run smoothly in the Famille Jasmin markets.